Tru Blood / True Blood - The Drink

Vampire movies, shows, and books seem to have arrived at a situation of perpetual popularity now. Just like dinosaurs. One of the newer phenomena is "True Blood", a hit HBO TV series based on the "Southern Vampire" mystery novels by Charlaine Harris.

In the books and TV show, vampires have emerged from the shadows to become one of the US's many minority communities. Many vampires drink an artificial blood substitute called "Tru-Blood", made in Japan. It probably does wonders for their ability to fit in socially, compared to drinking humans dry.

Reading up on "True Blood" last night, I found that they are actually selling a drink inspired by the series. Here is the official site for the beverage. It's a non-alcoholic, non-sanguine (which means no blood) lightly carbonated Blood Orange flavored drink. Bottles were given out at the San Diego Comic Con, and it is supposed to be in stores in September. However, it is expensive at $4 a bottle. That's the most expensive sodapop I've ever heard of.

If it succeeds, look for future sodapop-vampire tie-ins. All they would have to do would be to slap a "Twilight" sticker on anything, even Fresca or TAB, and it would sell well. Put a picture of Edward Cullen on "New Coke", and it might be successful this time. They could try Johnny Depp "Dark Shadows" cola, too.

Still, I'm intrigued. I love orange soda, am willing to try unusual sodapop, and the bottle looks pretty interesting. A good addition to my bottle collection, perhaps. Cost aside, is this something anyone else would try?